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Resources
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- Mini
Web Sites Target Users Of Mobile Phones Startup
Journal: Johannes Tromp says the Web site for his South
Carolina bed-and-breakfast generates good business.
But last fall, he found a way to reach even more potential
customers: He made a version of the site for cellphones.
Mr. Tromp signed up for a mobile Web address with the
newly available suffix “dot-mobi” and used a self-starter
[...]
- Niche
Biz: Worm Poop Springwise: Tom Szaky is passionate
about worm poop. So passionate that he dropped out of
Princeton to start Terracycle, a company that sells
worm poop. Vermicomposting is the process by which earthworms
eat, digest and excrete castings (aka worm poop). Water
is mixed with the worm castings to produce a nitrogen
rich ‘tea’ prized by gardeners [...]
- Pop
Up Bakeries Springwise: Bake sales are popping up
all over the place in the Silver Lake neighborhood of
Los Angeles—and pinpointing exactly where and when is
part of the fun. Billed as a “secret bakery,” Treat
Street is a roving guerilla venture that operates out
of a homemade stand that temporarily alights in a baker-friendly
driveway. Similar to [...]
- The
New Retirement: Gordon Black Startup Journal: Entrepreneurs
like Gordon Black never really retire. The 65-year-old,
who started a market-research firm in 1975 that went
on to become Harris Interactive Inc., a prominent polling
company, tried to stop working. But he soon found himself
starting another business — albeit one that took him
in a completely different direction. Looking for sun
and [...]
- Old
Bikes To Unique Rides Springwise: Of the millions
of new bicycles sold each year, thousands end up neglected,
abandoned or gathering dust in garages or sheds. British
Specialbike has set out to change that by refurbishing
old bikes with precision craftsmanship and high-end
parts. The result? Sleek and stylish one-of-a-kind bicycles.
Specialbike breathes new life into beaten down bikes—even
ones [...]
- Getting
Ideas To Market Post-Crescent: One evening in early
2002, Chilton neighbors Jim Koller, who pours concrete,
and Lee Roehrig, who drives a semi, were contemplating
Koller’s new lawn over a couple of cocktails. Koller
mentioned a contraption he had assembled to elevate
the downspouts so they wouldn’t lay on his tender young
grass. Roehrig, as it happened, was thinking about [...]
- eBay
Fertile Ground For Young Entrepreneur East Valley
Tribune: Look out Warren Buffett and Bill Gates, here
comes Corey Kossack! Okay, so the 23-year-old Tempe
entrepreneur may have a long way to go before he catches
up and passes the two investors who are among world’s
wealthiest, but he’s off to a good start, most people
agree. Kossack, a recent Arizona State University graduate,
[...]
- Board
Game Inventor Featured On PBS Show Gwinnett Daily
Post: Wendy Hampton, 35, is one of 14 people featured
on “Everyday Edisons.” The PBS series follows amateur
inventors and the product development process. Hampton’s
invention is a board game called Merriam Webster’s Befudiom.
In the game, players try to identify idioms, like “taking
candy from a baby” or “kick the bucket,” in one of [...]
- The
New Retirement: Bill and Maggie Rumford Startup
Journal: Bill Rumford was driving down Highway 101 in
the San Francisco Bay area one afternoon at a clip of
65 miles per hour when a car behind him started honking
and flashing its lights for him to speed up. “That was
the very moment I knew I needed to get out of the rat
race,” [...]
- Should
You Care About the Bees? Entrepreneur: Honey bees
are big business. They’re worth about $15 billion in
the United States and are responsible for pollinating
more than 90 varieties of fruits and vegetables worldwide,
especially almonds, apples and blueberries, according
to Congressional testimony. But an ailment is threatening
their existence, and researchers haven’t determined
the exact cause. There are plenty of [...]
- Niche
Biz: Aprons Unusual Business Ideas That Work: Aprons
are generally considered more of a fashion faux pas
than fashion-forward. They’re hidden in the backs of
drawers and thrown aside in the presence of company.
Helena Steele knew it wasn’t always this way. She could
remember when her grandmother, Jessie, would bake treats
while clad in finely constructed aprons [...]
- Consumer
Spending Could Be Out of Gas BusinessWeek: Wal-Mart
worker Jean Sartore sees the effect of rising gas prices
on the sales floor at work and when she gets in her
1996 Buick Park Avenue. With local gas prices at $3.27
on May 16, filling her car costs about $75—a day’s pay
at Sartore’s Wal-Mart Supercenter in Henderson, Ky.
At work, Sartore says [...]
- Google
Offers Daily Updates On Trends Reuters: The art
of trend-spotting is set to take a more scientific turn
as Google Inc., the world’s top Web search company unveils
a service to track the fastest-rising search queries.
Google Hot Trends combines elements of Zeitgeist and
Trends — two existing Google products that give a glimpse
into Web search habits, but only in retrospect [...]
- The
(Less) Lonely Life Of The Road Warrior Business
2.0 Magazine: Business travel has gone Web 2.0. Frequent
fliers can now build their Rolodexes electronically
by searching for other travelers’ profiles and then
arranging to meet contacts on a flight, at a golf course,
or over dinner. Here’s a look at a new breed of sites
aiming to make every part of your next [...]
- Chicago
Entrepreneur Is Reinventing Airport Parking FSB
Magazine: The off-airport parking industry normally
attracts little attention from venture capitalists or
business journalists. What’s sexy, after all, about
running vast garages perfumed by jet fuel? Plenty, if
you’re Martin Nesbitt, founder and CEO of the Parking
Spot. The Chicago-based company is best known for its
whimsical yellow-and-black-spotted shuttle buses and
employee uniforms. Customer perks [...]
- Get
A Grip On Your E-Mail Fortune: Here is a startling
bit of arithmetic: If you get and send 100 e-mails a
day, that adds up to 24,000 messages annually, on which
you probably spend an average of 100 workdays. If you
could manage to reduce the amount of e-mail you send
and receive by 20%, you’d free up 20 workdays a [...]
- Entrepreneur
Finds Success With Salsa Post-Tribune: Ferret hair
may not sound like it’s meant for dipping. But it sure
makes for some good salsa. Ten years ago, Dan and Sally
Homner created Hair of the Ferret Gourmet Salsa in their
Crown Point basement, after 10 year of making batches
of the condiment for friends and family. No ferrets
are harmed in the making [...]
- Laugh
Your Way To The Bank mybusinessmag: If you’re ready
to relieve stress and increase productivity by adding
a little humor to your workplace, Shannon McDevitt,
founder of Just Humor Me, a company that offers custom-designed
interactive programs and games to help businesses develop
and maintain fun and civility in the workplace suggests
starting with these tips: Be sincere. You can’t fake
fun; [...]
- Biz
Resource: Your Ad Department mybusinessmag: The
Your Ad Department software gives you expert marketing
and advertising advice at a non-expert price. By following
the CD’s simple instructions, business owners can create
successful marketing and advertising campaigns for their
products or services. Available in four regional versions,
each CD contains useful information about the area the
business serves, including county-by-county demographics
[...]
- News
You Can Use Entrepreneur: When new Transportation
Security Administration guidelines banning most airline
carry-ons and liquids were announced last September,
Adam Gilvar, 33, saw opportunity. His New York City
clothing storage company, Garde Robe, already offered
luggage-free service that could help travelers bypass
luggage restrictions. “Our first thought was that we
have a solution for this,” Gilvar says. However, his
[...]
- Buzz
On A Budget Entrepreneur: Good marketing is key
to every startup, and with smart choices, it doesn’t
have to break the bank. Larry Mersereau, author of Stand
Out! How to Position and Grow Your Business, offers
these tips to jump-start your promotional campaign.
1. Find Realistic Prospects. Focus marketing on your
most likely customers; e.g., don’t run an ad in [...]
- Sweet
Success Entrepreneur: When Lori Karmel bought We
Take the Cake, a Fort Lauderdale, Florida, bakery with
lackluster sales, she wasted no time turning it around.
Her strategy: Amp up its image. Karmel kept the two
original bakers, who knew the recipes, and hired a customer
service rep to take orders so she could concentrate
on marketing. She [...]
- Bring
On The Bacon Entrepreneur: In restaurants nationwide,
the skillets are out and the battle is on for what might
truly be the most important meal of the day. Consumers
are eating out for breakfast to accommodate their busy
lifestyles, and restaurateurs seeking to counteract
rising labor, food and real estate costs are capitalizing
on the early part of the [...]
- Reader
Survey: Gender Are you male or female? Male Female
View Results
- Niche
Biz: Ugly Dolls Entrepreneur: Uglydolls may not
be the most attractive plush toys in the world–one has
three eyes, another sports buckteeth–but they were born
from two people’s passion. David Horvath and Sun-Min
Kim had both dreamed of making toys since childhood,
and when they met at school in New York City 10 years
ago, they found a kinship [...]
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- Beats
Dancing With the Stars It doesn't matter what you've
lost --- it's what you do with what you've got left
that matters.
- It’s
Never Too Late Part 5 Thank you Mae for proving
once again it’s never too late to live your dream!
- Your
Circumstance is a Spiritual Lesson It has taken
me a long time to be able to look at a problem I’m having
as a necessary spiritual lesson.
- The
Persistence Test An incredible clip from the movie
"Facing the Giants."
- The
Way of Success is the Way of Struggle Lincoln wrote
the greatest speech ever delivered in the English language,
on the back of an envelope, a few moments before it
was delivered, yet the thought back of that speech was
borne of hardship and struggle.
- Lessons
from The Human Camera Each of us has one or more
special gifts. But we spend most of our time focused
on the talents or skills we don’t have that we think
are critical to our success. In reality, we need to
focus on our special gifts and how we can leverage those
to help us achieve more.
- No
Super Bowl but he IS a Super Hero There are some
heroes who won't be in the Super Bowl, but who prove
to us everyday that anyone can be a Super Hero.
- What’s
your excuse — part three? Remember the web video
of an autistic kid shooting one basket after another
while the fans and even the other team cheered?
- What’s
your excuse — part two? Nino Savona has a condition
that keeps millions of people from living life on their
own terms. But Nino doesn't see the disability he's
had since he was eight-years-old like other people do.
- A
Thankful Thanksgiving by Jim Rohn As a person who
has experienced over 70 Thanksgivings, I recognize that
being thankful is something that we have to work at,
even on Thanksgiving.
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- Good
day for Relationship Marketing Why is it a good
day? Because I opened my email this morning to two great
articles: One from Email Insider from MediaPost and
one from Forrester (subscription required) The following
are direct quotes: Personality Goes A Long Way Posted...
- Other
Email Blogs I Read I wanted to introduce you to
another great email blog...RetailEmail.Blogspot. And
NO, I'm not just plugging them because the liked my
book... What's cool about this focus is it's specifically
looking only at Retail Email and pointing out what they...
- Email
Marketing By The Numbers Released! Well we did it!
Finally, the book that many of you contributed to is
available. I hope you are as proud of Email Marketing
By The Numbers as I am.Something like this has never
been tried before. When the publisher,...
- ExactTarget
Hunts for CMO Lost in the shuffle of my new startup
Compendium Software, was the fact that ExactTarget needs
a CMO. You won't find a listing online so the best way
to recommend someone is to email Scott Dorsey directly.
Ken Magill wrote...
- Best
practice in emailing a blogger So here is another
good example of how to solicit a blogger: A personal
note on top of an apparently mass email. I know Scott,
I respect him and think the Cha Cha project is pretty
cool so I support...
- Your
Help Needed Please My cousin is a young filmaker
in LA....which means he is hungry. He has a music video
that he has a good chance of winning a contenst with.
Can you please hit the link below and vote for him?
His...
- The
right way to email a blogger Now, this seems like
the right way to email a blogger. Simple, personal.
It's from the blogger himself not some agency (like
you are so important) and there is a benefit to me.
So in this case, I'm happy to...
- Is
This SPAM? Honest question: Is this SPAM? So I've
got a blog. This is clearly a promotional item designed
to get me to read this guys post and hopefully comment
on it. Well ok..... Do I have a prior relationship?
NoIs the...
-
Is Branding Important in a web 2.0 world Ok, so
I entered my first essay contest since....well this
is the first essay contest I've ever entered :-) The
question was: Why should a legitimate business need
to worry about branding? In the internet age, 'legitimate
incorporates a much...
- Marketing
Sherpa Email Marketing Summit Anne Holland of Marketing
Sherpa put up a great summary of the recent Email Marketing
Summit. You should check it out. This was my favorite
tactic: ....Essenctual’s Baier gave the intriguing example
of a recent de-escalating promo in which responders...
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- Some
Good Search Engine News (for us) Last week I blogged
about the hit we were taking at the search engines since
we updated our site (flyte.biz). Although we aren't
back to pre-relaunch levels for many of our keyword
phrases we track, we are up significantly from...
- 3
Articles on Incoming Links Here are three recent
articles on the importance of incoming links as it relates
to search engine ranking and traffic to your Web site:
Link Safari: Gear Up for a Hunting Expedition. In this
article, Justilien Gaspard gives advice on...
- Web
Site Video: Which Format is Right for You? As high-speed
bandwidth becomes more popular and the cost of storage
goes down, it's not surprising that more and more Web
site owners are looking to add audio and video to their
Web sites. The question we often get is...
- NCAA
and Product Differentiation Katie Sternberg and
Allison Kurpius of Fix Your Marketing Blog have an interesting
post today about extreme product differentiation: your
team logo on the A/C unit of your house. You know, that
big gray box that is usually hidden by...
- Ouch!
Taking a Beating at the Search Engines As you may
know, we recently updated our Web site with a snazzy
new look. Although we kept most of the site structure
the same, our page suffixes changed from .html to .php.
We also lost a few sections (good-bye,...
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- Internet
video - Poll Results ISG
We’ve closed the latest poll and here are the results:
This week’s poll question: “Have you tried Google Analytics
V2?”
poll
results, internet
video
- Google
launches version two of Google Analytics Laura,
Marketing Intern
Notice anything new when you log into your Google Analytics
account?
Google
recently released version 2 (V2) of their Google
Analytics tool at the Emetrics
Summit in San Francisco. The old interface will be
available for two more months but Google has pulled out
all the stops to assist current users in their transition,
including a FAQ
page, a virtual
tour, and an Official
Google Analytics Blog. The most noticeable difference
between the two versions is the new and bold user interface,
but there are a few key
features worth noting:
Customize Your Dashboard
Instead of starting out in the Executive Summary
with four basic summary graphs, the new version provides
a dashboard that allows users to customize the type and
number of reports that will be viewed upon login.
Create and Share
V2 gives you the convenient option of emailing your personalized
dashboard and scheduling regular report emails.
New Segmentation of Reports
The previous interface segmented the reports into executive,
marketer or webmaster, requiring several clicks (and possibly
a little frustration) to find the report you were looking
for. In the new version, reports are listed under visitors,
traffic sources, content, and goals, making it easier
to find the report you need. Just mastered the layout
of the old version and can’t find your report in V2? You’re
in luck! The new version also includes a report
finder to assist you when the report you’re looking
for seems to have disappeared.
There are no changes to the actual data collected or to
your administrative settings; the newer version just allows
for a higher level of customization and features brighter
colors that practically jump out at you. Avinash Kaushik’s
post, Do
These Five Things First In V2, includes screenshots
of the new and exciting features in the improved Google
Analytics.
google
analytics, segmentation,
avinash
kaushik
- Solar
Revolution: Part 2 Alice, Traffic Coordinator
The big move to solar is happening, for the most part,
in California – Target, Costco, Staples, Wal-Mart, Kohl’s,
and Google have put most or all of their solar investment
into California locations. The big reason for this is
that the California
Energy Commission offers solar power rebates in
the amount of $2.80 per watt and a 7.5% state tax credit
on the cost of a system. That, combined with a 10% federal
tax credit for commercial customers, can cover fifty
to sixty percent of the installation costs for a solar-panel
system.
With these kinds of rebates in place, companies can afford
to finance solar projects, and the monthly energy savings
often outweigh the monthly financial expenses. Even when
large companies pay the full capital expenses upfront,
they see their solar systems pay for themselves in 7 to
10 years in California.
In the past, high prices for solar technology have discouraged
companies from adopting solar systems, but the cost of
generating solar power is expected to drop 50% by 2010.
With rising fossil fuel and nuclear energy costs, solar
will become a more feasible option for many companies,
businesses, and even homes.
Not only is the cost of solar power going down, but it’s
also becoming more efficient. Solar companies are manufacturing
a greater number of solar cells, and the cells themselves
are becoming more efficient and producing more power.
Currently, solar power represents less than 1% of the
overall energy market. If solar companies can continue
to double their production every few years and make solar
cells more efficient, we could see solar power gaining
a significant share of the energy market.
While solar industry giants are increasing production
and efficiency, a number of new private solar companies
such as HelioVolt
and NanoSolar
are working to bring breakthrough solar technologies to
the marketplace.
Energy costs are already high and are still rising. The
concern for our environment and global warming is increasing.
The demand is growing for renewable, clean energy. Solar
power is increasing its energy output and efficiency.
The solar revolution just might be upon us, but what else
is in store? Could we soon have fields of underwater turbines
harnessing tidal
power? There are already six of them bolted to the
bottom of New York’s East River…
solar
power, heliovolt,
nanosolar,
tidal
power
-
Solar Revolution: Part 1 Alice, Traffic Coordinator
Solar? Who’s going solar? Apparently, quite a few companies
are beginning to use solar power as an alternate source
of energy to run their businesses.
Major retailer Target
has installed solar-panel systems at four stores in California
and plans to install similar systems at 14 other California
locations this year. These solar-panel systems will generate
20% of those stores’ annual energy needs. One Target store
in Stockton installed solar panels in five grids spanning
roughly 50,000 square feet, or 40% of its rooftop. The
estimated cost per system for these stores is between
$3 and $5 million.
Costco
is operating solar power at two of its California locations.
Each system will save the membership shopping club an
estimated $3.8 million in energy expenditures over its
expected 25-year life.
BJ’s
recently installed solar-panel systems at two stores in
Connecticut that will reduce carbon dioxide emissions
by 86 tons per year.
Tiffany
& Co. has plans to deploy 1.3 megawatts of solar
power at two of its distribution centers. The solar systems
will supply 30% of energy needs during peak demand.
In January, Staples
unveiled the largest solar-panel installation in New England.
The system covers 74,000 square feet of its 300,000 square-foot
retail distribution center in Killingy, Connecticut, and
will power 14% of the center.
In April, Kohl’s
announced that it will convert 75% of its department stores
in California to solar power beginning in May. This will
be the largest purchase of solar energy in US history
and will offset more than 28 million pounds of CO2 emissions
in its first year of operation. The first two stores will
have solar systems installed by August 2007, and all other
designated stores will have solar systems completed by
the end of 2008. Kohl’s is also investigating solar power
options for stores in 7 other states.
Wal-Mart
also has big plans for harnessing solar energy for its
stores in California. The plan is to install solar-panel
systems at 22 Wal-Mart and Sam’s
Club locations in California and Hawaii. The systems
are designed to supply up to 30% of each location’s energy
needs, and will reduce greenhouse gas production by up
to 11,000 tons per year.
Retail stores aren’t the only businesses buying into solar
power. Google
has the largest commercial installation of solar power
in the US at its headquarters in Mountain View, CA. The
system consists of 9,212 solar panels that cover the rooftops
of the Googleplex and provide shaded parking for Google
employees. The parking lot solar panels keep cars cool
and generate power at the same time. Google’s system has
a total capacity of 1.6 megawatts – enough to supply 1,000
average California homes. The system will save enough
in energy costs to pay for itself over seven years.
Even airports are planning to harvest solar power. Fresno
Yosemite International Airport is installing the largest
solar power system of any airport in the US. Its $16 million
system will be completed in March 2008. The new power
system should save the airport about $13 million in electricity
bills over the next 20 years.
With so many big companies investing in solar energy to
power their businesses, are we seeing the beginning of
the solar revolution? Will solar power soon be a major
player in the energy market? Many experts are saying yes,
and if current trends continue it could even happen in
your lifetime.
solar
power, solar
power companies, energy
saving companies
- “Web
3.0? Do I have to update my browser for that?” Edward,
Marketing Intern
Many have pondered the progression from Web 2.0 to Web
3.0. These terms can refer to online techno-ideological
movements or to an advance in the core technology behind
the Internet. Internet insiders and prognosticators
are buzzing about the opportunities that exist beyond
the horizon. After doing an unofficial survey of the
pulse of the Internet, I found that opinions vary from
conservative to ambitious and from plausible to unlikely.
So I have compiled a list of the top ten most intriguing
ideas that I have run across in my quest.
- Single online ID. Unified online identification
where users will not have to remember a variety
of login names and passwords for all the different
services they use. Perhaps even payment services
like PayPal
will adopt this so a user only has to press a buy
button, or online retailers will only display items
in your size.
- More structure and accountability. Technology
that monitors content on the web for legal compliance.
May prevent of large-scale copyright infringement
and plagiarism, and make Wikipedia
entries more accurate. I dream of a world where
Wikipedia is reliable enough to be used as a term
paper source.
- Mobile 2.0. Web 2.0 doesn’t currently
make sense for mobile devices because unlike PCs,
mobile devices can’t assume that a connection will
always be available. As a result, mobile web applications
need both a local client and a local cache of the
client’s data, so the app can be fully functional
even when the user is out of range. This idea is
discussed by Michael Mase of Rubicon Consulting
on his blog.
- Programmability. A web infrastructure that
enables users to craft their own tools and software.
Instead of uploading videos to YouTube, users could
set up their own MyTube with similar functionality
but tailored to the specific purposes of their blog
or community website. Teqlo
gives users the freedom to manipulate and create
software.
- The Semantic Web. This is perhaps the most
popular prediction for Web 3.0. Many are anticipating
an overlay of machine-understandable information
that will allow search engines to perform reasoning
on the user’s behalf. So a search engine like Powerset
could answer questions like “why is the ocean blue
if water is transparent?
- Open API. Major websites are going to be
transformed into web services, and will expose their
information to the world. The net effect will be
that unstructured information will give way to structured
information, paving the road to more intelligent
computing. This idea is explored in depth by Alex
Iksold on Read/Write
Web.
- Web OS. A global operating system where
all applications, from personal productivity to
enterprise applications, are available online. How
about a site like Goowy
that allows CAD files to be available at a web café
on South Beach?
- 3-D Web. Web 3D.0 is powered by continuing
increases in bandwidth and computing power, and
allows web applications to be based in 3-D spaces.
Wiki versions of Second
Life and Google
Earth are good example of ways this idea may
be idea may be implemented in the future.
- Text-to-Visual Interface. An evolution
to visual means of expression, search, and user
interaction from the current text-based paradigm.
Despite sites like YouTube and Flickr, the web is
still founded on text. A visual web would change
the way we analyze data, do research, and even shop.
Imagine online retailers being functional virtual
stores. Touchscreen technology being developed at
NYU’s
Courant Institute of Mathematical Sciences may
revolutionize the way we interact with technology.
- Integrated Web Experience. Michael
Eisenberg predicts a web where Internet services
are seamlessly integrated to create a digital lifestyle.
From the ability to communicate between different
IM hosts to the convergence of HTML and WML,
the intent is to unify online interactions. Listen
to music blogs in your car, read RSS feeds on your
television screen, and have event notifications
automatically text-messaged to your phone.
The possibilities for Web 3.0 and the future of online
interaction are endless. Will these changes lead to
increased fragmentation of online communities or the
unity of different ones? Will non-web-based items like
refrigerators, desks, and billboards utilize mobile
web technology in the future? And how can the demand
trends of online users teach us about what they want
when they are offline?
Where do you see Web 3.0 taking us? Only one thing is
for certain. Until then, my nose will be in the web
and my eyes on Madison Avenue searching for the answer.
web
3.0, mobile
2.0, web
2.0, teqlo,
powerset
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- Online
Communities Demand Transparency A few events this
month have exemplified the importance and power users
have in online communities. The first event involved
the link sharing site, digg.com. Someone somewhere reverse
engineered the key to crack the HD-DVD encryption scheme,
and people started to Digg it. Digg received a cease
and desist order to remove the software crack [...]
- Bloggers
Are Not a Bunch of Drunks While this may come as
a newsflash to some, it’s likely old hat to most companies
participating in and utilizing social networks. However,
judging from some of the questions I’ve been hearing
at ClickZ’s “Advertising in Social Media” conference,
where I’m blogging live today, the social media landscape
remains terra incognita for many in the [...]
- One
Small Step for Mobile Advertising… The torrid pace
of consolidation in the digital advertising/marketing
space continues, with leading mobile ad network Third
Screen Media finally landing a suitor in…AOL. TSM will
operate as an independent subsidiary of AOL’s Advertising.com
ad network. Regardless of the relationship to the parent
company, the acquisition should provide a boost to mobile
marketing by [...]
- Seek
and you shall find My all-time favorite blogger
in the mobile space, Russell Beattie, resurfaced recently
after a long hiatus. When he went offline in April of
last year, there was much whispering about what he might
have up his sleeve. Then, last month - almost a year
to the day - he unveiled his secret project. Behold:
Mowser. Let [...]
- No
Where to Hide It started with ordinary people writing
book reviews on Amazon.com. Then it grew through restaurant-goers
posting reviews on sites such as Trip Advisor, City
Search, Menu Pages, and now Zagat’s. Next it exploded
with the proliferation of blogs. And, finally, it has
created an expectation among consumers that they will
be able to find consumer-created [...]
- Can
you hear me now? A few years ago, I did some consulting
for a mobile music startup that was dabbling in voice
search. The product was a voice activated content portal
– you’d dial an 800 number, say the name of an artist,
and the system would guide you through your search to
the ringtone of your choice, delivered [...]
- Two
Solutions in One In a blog posting a few weeks ago,
I mentioned that I really don’t feel like we should
be asked to create another login and memorize another
password. There is a movement underway which may help
us in that, called OpenID. OpenID describes itself as
a distributed identity system. The idea is that you
can [...]
- Measuring
Reputation A company’s online reputation is important,
no doubt about it. But how do you measure your online
reputation? Who determines the yardstick we all use?
If you’re researching a company, you’ll typically find
plenty of positive and negative feedback from other
consumers. How do you know who to trust? A colleague
recently pointed out an [...]
- It’s
a small world after all I’ve been spending a lot
of time lately helping our clients to understand mobile
media - the technologies involved, how they can use
them, etc. Because it’s really kind of like the wild
west out there on the wireless Web. Brands know they
should be looking at mobile and coming up with a strategy
but [...]
- They’ve
seen the future of mobile… …and it’s pizza. “They”
being the search engines and, apparently, every mobile
marketing agency on the planet. Who all seem to have
decided that the wireless Web has evolved for the sole
purpose of finding the closest slice to your current
location. Case in point: while reading up on Yahoo’s
oneSearch, one finds that a search [...]
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Additional website resources:
http://www.entrepreneur.com
http://www.hbwm.com
http://www.networkmarketingnews.com
http://www.onlinemlm.com
http://www.entrepreneur.com/bizoppzone/0,4997,,00.html
http://www.network-marketing-works.com
http://www.workathomeincome.com
http://www.fedbizopps.gov
http://www.sbomag.com
http://www.entrepreneur.com/bizoppzone/0,4997,,00.html
http://www.albertarose.org
http://www.homebusinessmag.com
http://www.work-at-home.org
http://www.incomeops.com
http://www.business-opportunities.biz
http://www.boconline.com
http://alexa.com
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